Marketing Performance Limited and its subsidiaries (collectively, “MP”, “We” or “Us”) recognize privacy as an important matter and have adopted this Privacy Policy to inform you of our data collection and use practices and confirm our commitment to keep your personal information secure.
Marketing Performance Limited provides a broad mix of products and services through various channels. We provide products and services through websites we own or operate for our business partners (collectively, the “MP’s Websites”). Certain products and services are primarily provided to our mobile operator and handset manufacturer partners, through software solutions of ours embedded in devices distributed by such business partners. Certain personal and non-personal information is collected and/or shared with us through products and services we provide we provide to end-users.
This Privacy Policy describes what user information we collect and store through the products and services we provide to our users and business partners, and how we use such information.
MP collects information through products and services MP provides to better service our users and business partners. As part of our products and services, We receive personally identifiable information from wireless carriers and operators in order to provision specific content and data services.
Two types of data and information are collected by Us or shared with Us:
Which is non-identifying and non-identifiable information, without particular reference to the identity of the user from which such information was collected; and
Which is individually identifiable information that identifies an individual, or may with reasonable effort identify an individual, either alone or in combination with other information, or may be of private or sensitive nature. As part of our products and services, MP’s receives Personal Identifiable Information from wireless carriers or device manufacturers or end users in order to provide the specific services requested by such business partners.
MP uses your personal data collected through our website for administrating our website and for statistical analysis of the usage of our website. We will use this information to improve the attractiveness and usability of our website and our content constantly and to identify technical issues in the provisioning of our web services.
We use the information we collect strictly to the extent necessary in order to provide, maintain, protect and improve MP’s Services and to protect our Partners and Users, in particular for the following specific purposes:
We do not share the data which We collect or which is shared with us, with third parties other than our business partners and users of our products and services that are strictly related with such data. Our business partners then may use the data for various purposes, such as targeting applications, advertisements or other content. We may also use some of the data We collect that can be publicly disclosed to create industry reports, analyses, and similar materials that We may use for sales, marketing or other business purposes.
Please note that there are some exceptions where We may be obligated to provide data to third parties such as regulatory authorities and law enforcement officials when We believe in good faith that the law requires such disclosure.
MP attributes a great importance to the security of all personal information associated with its Users. We take industry-standard security measures that include physical, administrative, and technical safeguards that are designed to protect the personal information that We collect and maintain. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse.
MP reserves the right to amend this Privacy Policy from time to time to reflect changes in the law, our data collection and data use practices, the features of MP’s Services or advances in technology. Please check this page periodically for changes. Any changes to our privacy policy will be posted here so that visitors will always know what information we gather, how we might use that information, and whether we will disclose it to anyone. We reserve the right to make changes at any time without notice.
The Website may contain links to third-party Websites. These third-party sites are not endorsed by us, and we have no control over the content of those sites. We are not responsible for the content of linked third-party sites and we do not make any representations regarding the content or accuracy of materials on such third-party Websites. Links to third-party Websites are performed at your own risk.
We do not represent or guarantee the truthfulness, accuracy, or reliability of communications posted by users or endorse any opinions expressed by users. As a user, you acknowledge that any reliance on material posted by other users will be at your own risk.
We use a feature on your Internet browser called a "cookie". A cookie is a small file that your Web browser places on your computer's hard drive to identify you as a user. We use these to gather aggregate information about your activity but we do not use cookies to collect personal data nor do we make them available to third parties without your consent.
You may disable the cookie function on your browser or erase the contents in your cookies file. To do this, consult the help features in your browser and program manager. However, please bear in mind that doing this prevents the Website from recognizing you as a previous user of the Website.